Our Strategy
City Works, Alfred Street, Gloucester, United Kingdom, GL1 4DF
Introduction
Active Gloucestershire has become a support organisation for we can move. Our role is to Inspire, Connect and Enable so that we can support we can move to grow and have impact.
Background
During the last strategy period (2017 to 2021), Active Gloucestershire identified the need for a step change in our approach. In the past, most health campaigns tended to make already active people slightly more active, leaving inactive people further behind. We established we can move as a social movement with a mission to increase activity rates among everyone in Gloucestershire, not only those who were already active.
To do this we’ve tested some behaviour change approaches and have shared our learning whilst working with partners to make changes in the physical activity system. In some cases system change has been accelerated as result of Covid-19. As a result, we’ve seen a slow but consistent growth in the we can move movement and are now reaching and supporting more people across the county. We can move is increasingly embedded in the county’s policies affecting the way we live our lives
Our Values
Be brave
The best way to see if something works is to give it a go.
Be curious and listen hard
Gather learning, insight and data and look to understand the experiences of those with perspectives furthest from your own.
Stand shoulder to shoulder
Everyone owns the movement. Ask for help when you need it, offer it when it will be useful and be prepared to grow ideas together.
Find the energy
Focus on strengths, emphasise the positive and gently challenge the negative.
Build relationships of trust
Invest in others as much as in getting things done.
Our Objectives
Grow we can move
So we can support more people and recognise the strength we have by working together.
Share and learn
So that everyone is able to enjoy the benefits of a more active life.
Connect
To make sport and physical activity available to everyone regardless of age, disability, race, gender, religious beliefs or background.
Support
Diversity, especially under-represented groups, whilst working with people and projects that share our values.
Celebrate
People and organisations that help people to be active. Together we will celebrate our successes and failures and encourage each other to do more.
Stay flexible
So we can adapt to changes and opportunities.
What we will do
Work together to inspire and engage
We want to create a county where being active part of everyday life and everyone is able to share the benefits of a more active life regardless of age, disability, ethnicity, gender, religious beliefs or background.
Connect with funders & partners
Bring people together to work and learn, whilst connecting people that want to help shape the work. We will engage partners so that they can help us to learn and contribute funds to help us to achieve our vision.
Engage leaders across the county
Encourage leaders to engage in the movement and work together to help make Gloucestershire a better, healthier and happier place to live.
Identify places, spaces & infrastructure
Help develop the right places, spaces and infrastructure so that people can live healthier, happier and more active lives. We want a diverse and equal county in which where you live has no impact on your health.
Measure our value and how many people are getting active
Share what’s working and what we are learning – including how many people are actually being active.
Share with success stories
We want to share how the movement’s work has changed people’s lives so that we can learn and celebrate. To maintain support for we can move, we’ll share with partners such as Gloucestershire’s Health and Wellbeing Board, Integrated Care Service, the Enabling Active Communities group, and the Sport England Extended Workforce.
Draw on the support and resources provided by Active Gloucestershire
Active Gloucestershire will help share the work of we can move, supporting growth by building a picture of what’s happening.
Input to and review Active Gloucestershire’s business plan
Active Gloucestershire will write a business plan which will help achieve the vision. The plan will be reviewed every year and will also include Active Gloucestershire’s role as a member of we can move.
